Process for analyzing a firm’s external environment

Task: Applying the 5-forces model, develop a comprehensive report of Starbucks competitive environment. Based on your systematic analysis of each force, assess the company’s industry competitiveness in the near term. Ensure that your conclusions are well justified and supported by your prior analysis of the firm’s industry environment. End up your paper with a recommendation whether Alex should advice to sell the stock or not.

Submit your work to the assignment folder in the form of an approximately 1,500-2,000 words double spaced report (APA format). This is an application oriented paper and there is no need to include a title page or abstract. However, citations must be included in a reference list. In addition, supplementary information should be placed in Appendices, rather than in the body of the report. References and appendices will not count towards the word limit.

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It is essential that all elements of the question is addressed, that a thorough knowledge of the relevant concepts and tools is demonstrated and that the report indicates an ability to apply them to a work situation.

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